SALUTI DA VENEZIA – THE VENEZIA FC x CYNAR SPRITZ SUMMER CAPSULE
Venezia FC and Cynar Spritz present Saluti da Venezia, the new summer capsule collection Venezia FC x Cynar Spritz, born from the collaboration between the brand and the Venetian club. A project that opens a new chapter in the dialogue between two realities united by a strong territorial identity, a mutual visual world and a shared irreverent spirit.
A capsule inspired by the rituals of the Venetian summer
The collaboration gains a new lifestyle dimension, designed to tell the story of the Venetian summer through its most iconic and historic rituals of beach life: summers on the shore, sun-worn postcards, impromptu matches on the sand and moments suspended between rest and conviviality — small gestures that become part of a shared imaginary. Moments from the past that remain entirely present, rendered through a vintage aesthetic.
Saluti da Venezia is born from the observation of the unique atmosphere of the Lido and the daily rhythms that define it. A dimension built on spontaneous sociality, shared moments and details capable of crystallising into identity. The capsule takes shape as a series of contemporary postcards: fragments of beach life translated into garments and objects designed to be worn, used and lived in.
Through a vintage treatment, the collection conveys a worn, natural and immediately evocative aesthetic — in balance between a retro spirit and a contemporary sensibility, much like Cynar Spritz itself.
The collection
At the heart of the collection is a selection of t-shirts in various colours, among which the version featuring Cynarina stands out: a tribute to the iconic symbol of Cynar, a graphic sign of the capsule. An immediate and recognisable motif, capable of lending character to the pieces and translating the brand's identity into a summer visual language that breaks the mould.
Alongside the t-shirts, the capsule includes shorts, a cap, a beach towel, postcards and a tote bag — an essential, identity-driven selection that revisits postcards from the past and vintage Venezia FC imagery, sourced from the club's visual archive and reinterpreted as all-over graphic collages. A dialogue between football memory, retro aesthetics and Venetian beach culture.
The campaign
The collection is brought to life through a campaign shot at Bagni Alberoni on the Lido di Venezia, capturing the spirit of the project with a warm, authentic and analogue visual approach. Photos and videos become fragments of a Venetian summer experienced up close, made of everyday details, simple gestures and shared moments.
Within this narrative, Cynar Spritz fits naturally as part of the Italian summer rituals tied to conviviality. A presence that accompanies the pause and the pleasure of being together, reinforcing the brand's positioning as an unconventional choice in the Spritz category: vintage-cool, distinctive and perfect for those seeking a different way to experience aperitivo time.
A shared vision
With Saluti da Venezia, Venezia FC and Cynar Spritz consolidate a shared vision: celebrating the territory, the culture of the pause and the ability to stand apart with authenticity. A capsule that tells the story of summer through the language of the beach, visual memory and togetherness.
The Saluti da Venezia capsule is available on the official Venezia FC website and at the SS Apostoli, Rialto and Ca' Venezia stores.