Venezia FC and GWM announce their partnership
Venice - August 13, 2026 – Venezia FC is pleased to announce a partnership with GWM for the 2026/27 season. The Chinese automotive brand, which has experienced significant international expansion in recent years, is now making its debut in the Italian market.
This collaboration further strengthens the Club's international profile, particularly at a time when Venice is reinforcing its role as a gateway between Italy and Asia—a connection that reflects the historic ties of the Serenissima and is now being renewed through commercial and, from today, sporting relations.
Under the agreement, GWM becomes the Official Automotive Sponsor and Official Back Sponsor of Venezia FC for the 2026/27 season. The GWM logo will appear on the back of the First Team's official match shirt in all official competitions, providing the brand with visibility at every home and away fixtureThe partnership also forms part of GWM's international expansion strategy as it enters the Italian market, while representing a further testament to Venezia FC's ability to attract global commercial partners during a period of strong sporting and brand growth.
"We are delighted to welcome GWM to the orange-and-green family at a historic moment for our Club," said Nicola Boscaro, Chief Revenue Officer of Venezia FC. "This partnership confirms the international appeal of the Venezia FC project and allows us to embark on our Serie A campaign alongside a partner that shares our values of ambition and openness to the world. We are confident this collaboration will create value for both brands."
"It is both an honour and a significant milestone for us to begin this partnership as GWM enters the Italian market," said Charles Zhao, Region General Manager South East Europe at GWM. "We understand how important football is to the Italian people, just as we recognise the extraordinary value of a city like Venice and its team as they prepare to compete in Serie A. We are especially proud to stand alongside Venezia FC, a club in which we recognise many of the values that guide GWM's journey: passion, determination, teamwork and the drive to keep looking ahead.
Sport, much like mobility, is about moving forward, embracing new challenges and striving every day to surpass your limits, while never losing sight of the people and communities you belong to. Venice also represents an extraordinary symbol of Italian identity around the world, while at the same time embodying international openness—two qualities that are deeply aligned with GWM, a global group that is building its presence in Italy with the ambition of establishing a genuine and lasting connection with the local community. We look forward to writing a successful story together with Venezia FC, both on and off the pitch. Forza Venezia!"